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Respondents in the S, SE, MW, and NE regions.
Ethnographic immersions with frequent BBQ hosts.
Hours spent observing, eating, and talking about BBQ with Brazilians.
This is the Brazilian average. There are 52 weeks — and almost a third of them have burning embers somewhere in the country.
believe that connecting and sharing moments with the right people is what matters most at a BBQ.
have a barbecue at
least 1x a month
of the barbecues have no
time to end
use BBQ as an excuse to reconnect with special people.
gather between 5 and 10 people
— intimacy matters
For half of Brazilians,
barbecue is synonymous with a special date:
the largest unofficial celebration in the country.
do it mostly with family.
do it mostly with friends.
It is constantly evolving to reflect the space we want to create, the friends we want to host, and the moments we want to share.
It’s no longer just a side dish or a kids' meal—it has become a true standout. No one skimps on it. Grilling it to perfection? The Bermuda Triangle of every grill master.
If the barbecue dominates the weekend, the 'carreteiro' is the official dish of Monday. It's when the barbecue really ends — sautéed with onions, garlic, and herbs.
On average, each Brazilian takes on 2 roles at every gathering. BBQ is a team sport.
It’s the most popular sport among grill masters across Brazil, even more important than the action around the fire. It’s what brings BBQs to life—the fuel for reconnecting with friends and doing it all over again next month.
A "BBQ friend" isn't just any friend. It's an upgrade. It's a badge of honor. In an age of followers and contacts, getting invited to someone's BBQ is like making it to the inner circle.
